7-Second Thoughts June 27, 2024

From About Me to About You

For a more compelling About Section, consider asking yourself 2 questions:

How did you think your business was going to work before you started it? 

And then how has it really worked?

Be as candid as possible

About the highs and lows

So that your reader 

Can see themselves

In your story.

I’m here,


*FWIW, if you substitute “business” for “the situation,” you’ll have the basis of almost every episode of This American Life

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