For a more compelling About Section, consider asking yourself 2 questions:
How did you think your business was going to work before you started it?
And then how has it really worked?
Be as candid as possible
About the highs and lows
So that your reader
Can see themselves
In your story.
I’m here,
Kevin
*FWIW, if you substitute “business” for “the situation,” you’ll have the basis of almost every episode of This American Life