Unsubscribing is more than ok. It’s actually a really good thing.
When your prospect chooses to unfollow, unsubscribe or disconnect
That takes intentional effort on their part.
Of course it doesn’t feel good
But assuming you’ve engaged with them in a meaningful way
With a sincere attempt to help
There is a really good chance they will remember you
Which is a strange, unexpected and beautiful thing
That starts with them saying “no”
And you making it as easy and effortless as possible
For both of you to let go.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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