Such is the power of a consistent newsletter that even your “unsubscribes” are leads.
Having put out this newsletter consistently for over a year now
I can no longer sit on this finding without revealing it to you:
Sending out your business words consistently is so powerful that I have now had half a dozen “unsubscribes” become clients.
Why?
I honestly do not know
I do not understand the psychology
But that doesn’t mean it doesn’t happen.
It’s weird
It’s illogical
It’s nonsensical
But it’s a thing.
Is it because taking any kind of assertive action – whether positive, negative or neutral – still triggers a positive memory?
This could not be any further above my paygrade 🙄
See if this helps:
If you are thinking of sending out your business words more often
But are afraid of turning off your prospect
Perhaps one conclusion
Drawn from one person
That you (hopefully) trust
Is that the fear of “unsubscribes”
Appears to be unfounded.
I’m here,
Kevin
P.S. And let that be a warning to you if you’re even THINKING of unsubscribing 🤣
P.P.S. Thank you to blogger extraordinaire Ruth Ann Monti for the deeply moving conversation that inspired today’s post 🙏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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