Get Charles Barkley excited about your business
You can talk about your business in a way that gets even Charles Barkley excited.
One of the greatest basketball players of all time walks into a bar
True story, stay with me here
Where 5’5″ Lin Wang introduces himself
He’s a big fan
The two of them talk for hours
Mostly about Lin
And what he does for a living:
He’s a cat litter scientist
One of the foremost cat litter scientists
But come on, seriously?
The two of them form a bond because Lin makes his career
And his life
Really really relatable.
See if this helps:
Make what you do as interesting for your prospects
As it is for you.
I can work with you if you’d like
But it requires about an hour a week
Over the course of 3-4 weeks
That according to my clients
You’re probably going to ask if we can go long 🙂
P.S. Lin passed away last year. When Charles found out he flew to his funeral and and asked if he could speak about their highly unlikely friendship. According to Charles, he loved hanging out with him because: He was one of the happiest people I’ve ever met. Lin’s daughter Shirley wrote a lovely piece about it for WBUR