You know how to get right into your company’s brand story. But can you get out?
It’s of course the basis of every good horror movie and one in particular that won an Academy Award
Get out!
But your prospect feels stuck too
Even in this email!
When is this guy going to give me back my day?
See if this helps:
Set up the expectation of an ending
The purpose of what you’re doing
And most importantly
Know when to
👋
I’m here,
Kevin
P.S. Thanks to reader and copywriter extraordinaire Len Woods for inspiring this post 🙇♂️
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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