Before your next sales call, read your website.
Full disclosure: It might be a little uncomfortable.
Almost like how many people don’t like hearing the sound of their own voice.
But if you can
Work through it
You’ll be glad you did
And here’s why:
Going back and reading your website:
Reminds you of the value you offer
Brings you back to why you started your business
Renews your faith in what you do
And most importantly:
Helps you listen and write down
The exact words
Tumbling from your prospect’s mouth
About their struggles and challenges
That you can then put directly on your website
P.S. No, you probably won’t go directly into wordpress or squarespace. That requires your login info which is often enough of a hurdle to keep you from doing it. Instead, keep a word doc or google doc bookmarked with a running rough draft of your website for just such occasions when inspiration strikes.