Unless you have a $23 million ad budget, your customer has to care about what you do quickly.
In 1993 the California Dairy Board launched its “Got Milk” TV campaign
With a $23 million dollar TV spot called “Aaron Burr”
Directed by Michael Bay (!)
And to this day we all know the phrase “got milk”
See if this helps:
WEBSITE: Sudshare – Minneapolis, MN
FIRST 7 SECONDS: Got Laundry?
Yes, we get it.
It’s a take on “Got Milk”
But here’s the thing:
We already know what milk does
And thanks to a $23 million award-winning commercial
And Michael freakin’ Bay!
We cared a lot.
Sudshare on the other hand is a start-up
And we still don’t know what you do
Or why we should care.
P.S. I spoke with the owner of SudShare and it turns out, they’re the “uber of laundry service” and a fabulous company. But they were just born and they still need to make it super simple for us to get excited about what they do. The good news is: If you scroll down to the end of their homepage, you’ll see what their first 7 seconds could be and it is gorgeous:
Life Without Laundry. Just tap the app and it’s done.
FYI: If you know any killer web designers, SudShare’s starting at $80-$120K.