“When you hear hoofbeats, think horse – not zebra.” ~ Common teaching taught in medical schools
When you’re asking yourself questions about who might be coming to your website
Sure, it could be anyone
But you might try the more obvious group first.
For the same reason this philosophy is taught in medical school
Overthinking your prospect pool could cause you to miss what’s right under your nose
And potentially lower your cost per lead
P.S. Copywriters in particular tend to have trouble drumming up leads for their business. If you are one – or know of one – please reply and we’ll get you squared away 🙂
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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