If they’re any good, they’re out convincing your customer service and sales people to do the wordsmithing for them.
If you look at most marketing agencies these days
You won’t find a lot of copywriters
For better, or for …
Honestly?
It really is for the better.
Simply because the best marketing copy tends to come straight from your clients’ mouths
Which means that
Rather than a skilled copywriter
What business owners ultimately need
Is someone skilled at pulling words
From the minds of team members
Who’ve had the most exposure
To clients.
These so-called client-word-go-getters
Not surprisingly
Tend to come from:
Customer service
Or sales.
I’m here,
Kevin
P.S. You still need someone who knows where to put those precious client words. For that, you might look to a website designer or, yup, a freelance copywriter.