In times of “high cotton,” go for your ideal prospect.
On discovery calls
I’m always listening for problems
But when I hear a prospect say
“Too many clients”
More often than not
It turns out
They don’t want any less leads
They want better leads.
Leads that make their business easier
Their success more sustainable
Their lives more liveable
And their business more enjoyable.
P.S. One tactic is to simply refresh your homepage messaging to start attracting more dream clients – the kind that appreciate what you do and not only pay you what you’re worth, but also provide better word of mouth referrals.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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