You can introduce your navigation as something that helps your prospects.
Almost every website visitor reads the very first headline of the page
BEFORE
They read the very first headline
Which means that’s either a really good headline
Or more than likely
Really ignorable navigation
See if this helps:
If your first 7 seconds starts with how you help your prospect
Your next 7 seconds
And every 7 seconds after that
Can back up your claim of what you do to help
With specific ways you can help your prospect
Which can include links
Also known as navigation
That link to helpful things your prospect can use
Whether they ever do business with you
Or not
But be warned
Your navigation will no longer LOOK
Like navigation
It will simply look like helpful links
Which …
Could very well be the whole point
Of navigation.
I’m here,
Kevin
One example of putting navigation in the middle
Rather than at the top
Can be found on my new website