Let’s feed you first, then make changes to your website
There’s a growing theme among many sales calls
Just in the past week
To the point that it feels like they’re blending
Into the same conversation:
Where are the leads?
Followed by a sense of betrayal
And in some cases
Almost total resignation
See if this helps:
If your website isn’t bringing leads
Don’t double down on your website
Instead, focus on leads from other sources
Once you have a full calendar
You’ll have a lot more clarity
On what to change on your website.
P.S. In the past month, I’ve insisted on bringing my client’s leads before we even touch their website. Once the confidence that comes with a full calendar returns, the business of rewriting a homepage becomes a heckuva lot smoother.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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