Your prospect wants to see you accidentally put your finger in the mousetrap you yourself built.
Write to your prospect in a way that lets your prospect know
You’ve been there
You’ve made the same mistakes
You’ve learned from those mistakes
You’ve been humbled by those mistakes
And that at least a fair number of those mistakes
Were born from ill-advised ambition
Because that’s pretty much
How we all learn.
And here’s why:
Yes, it makes you more relatable
Better than even the “About” section of your website
It’s what makes you
And not all that unlike
The rest of us poor schmucks.
P.S. If you look back on almost every sitcom character you’ve enjoyed watching, every last one of them has spend significant time hoisted by their own petard.