It’s ok for your website to say one thing and your LinkedIn page another
Each one has to have a clear message
About what you can do for your prospect
But your LinkedIn page in particular
Can and should change
According to the audience you feel
Is most receptive to your message
And how you can help them.
See if this helps:
Your prospect cares less about your perceived inconsistency
Which is really more about you than them
And more about your ideas
And how you can help THEM consistently.
With consistent POSTING
Your LinkedIn page can reflect all of that
Making you infinitely relatable to your prospect.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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