7-SECOND LAUNCHPAD

Every last word of your homepage written so that you can:

Start booking higher-value calendar appointments.

Kevin Freidberg has an incredible knack of mulling over discussions he’s had with you about your website, and somehow conjuring up precise messaging that really resonates with potential customers in a very positive way! I wouldn’t use anyone else for messaging for my website.

Kevin rewrote my website with me and most importantly made sure I knew exactly how, when and where to promote my website going forward. Two weeks later I booked an appointment with a prospect to pitch a $50,000 land management proposal.

WEBSITE NOT "RINGING?"

You spent good money and a LOT of time on your website. But with hardly a lead in months, it now feels like a total bust. You know you need to change something, but you don’t know what.

You’re following all the rules. You post on LinkedIn. Your website is laser-focused on your prospect. And yet, come Sunday night you’re faced with zero appointments to get excited about.

WHAT IF YOUR HOMEPAGE DID ITS JOB?

Imagine this – Imagine knowing what to say, when to say it and how to keep saying it to book more appointments from your website. Imagine a more reliable income for your business, better-paying clients and the confidence that comes with a full slate of appointments for the week.

WORK WITH A SEASONED WEBSITE WRITER

All is not lost – Chances are, all you need is the right guide. Someone working with you 1-on-1 to find the right words. Not a redesign, not even an entire website rewrite. Just someone to help you rework your homepage and help you promote it quickly and consistently so you can start booking more appointments. Book a 7-Second Launchpad session with me now.

Why?

  • I’ve been writing websites exclusively for 10 years and worked for some of the most prestigious advertising agencies in the world for over two decades.
  • I have clocked 500+ hours of collaborative writing sessions with folks just like you.
  • I routinely book 5-10 high-value sales appointments per week.

Caution: Keep your notebook handy and get the A/C on – its gonna get HOTTTT in a good way!

Caution: Keep your notebook handy and get the A/C on - its gonna get HOTTTT in a good way!

Here’s How It Works:

You book a 7-Second Launchpad call with me using my private scheduling link. The event is set for 60 minutes but you might want to block out extra time in case we go a little long. Our call will take place over Zoom.

1. You share your current website url or start from scratch.
2. We write your entire homepage – top to bottom – together on our call
3. Together, we’ll write every last word on your homepage that you can put into action immediately.

Kevin rewrote my website with me and most importantly made sure I knew exactly how, when and where to promote my website going forward. Two weeks later I booked an appointment with a prospect to pitch a $50,000 land management proposal.

Your impact and genius has been dynamic for my mindset and my business.

Specifically in the uncomfortable stages of business development as a small business, your thoughtful suggestions gave me all the hope I needed.

As we worked together I came to slowly realize that I was not just learning to write more effectively for the internet but that I was learning a skill that can improve my finances and my business success in many ways.

That confidence you gave me was so very stabilizing in this exciting yet uncertain space as a Soloist Entrepreneur. Thank you for your help Mr. Freidberg. ~ Kevin Hagemoser

This is not generic messaging; this is custom content based entirely on the prospect coming to your website as well as insight gained from 1000+ hours of coaching folks just like you.

I will record the call for future reference and include a link in our session notes/agenda. Once you submit your payment, you’ll receive a link to schedule a 60 minute appointment in my calendar.

PLUS: Four Website Launchpad Sessions

After our call, you’ll receive 4 more sessions that show you exactly when, where and how to promote your website to book higher-value appointments and actual practice doing it – together – you and me.

Your 4 sessions include:

  • Writing your email newsletter that positions you as an expert and allows your website to reach out directly to your prospects.
  • Coaching that prepares you to write your daily, weekly or monthly emails in 25 minutes or less – from start to publish – and not a second more.
I literally spend less than 20 minutes writing my emails now. I have one month's worth of messages written ahead of time. You did that!
  • Creating an archive landing page that gives you tremendous SEO credit from the Google machine 🙂
  • Creating your content solar system that allows you to write quickly and consistently without planning, strategy or anything that takes away from publishing your emails in 25 minutes or less and — all together now — NOT. A. SECOND. MORE!

BONUS: One full month of building your subscriber list

After our last call, you’ll receive a 30-day campaign to increase your email subscriber list (not available for sale to the general public at any price!)

100% MONEY-BACK GUARANTEE

I’m so sure that I can give you the words that will lead to at least one high-value calendar appointment that I offer a 100% money-back guarantee. If at the end of our first session you feel you have not gotten your money’s worth, just let me know and I’ll refund your payment in full.

BUT DON'T TAKE MY WORD FOR IT…

Here’s what other folks have said:

Testimonial from Jonathan Urla

Kevin is worth it. If you’ve been procrastinating on your website, this service is very reasonably priced. He is a genuinely talented writer/editor and understands how to get more booked appointments from your website! I knew I needed to have a more effective presence. I was simply ignoring it. Thankfully Kevin had a simple easy way for me to start giving it attention. Other things I loved about working with Kevin:
– The collaborative editing process.
– The clarity of purpose.
– Understanding the priority of messaging that directly speaks to my clients/audience that I want to contact me
– The motivation to write more content and ask for testimonials
– The confidence – I now have a good professional presence that’s leading to better leads.
Kevin has great insight but he always listens to what you say and works from that!

— Jonathan Urla

Kevin is worth it. If you’ve been procrastinating on your website, this service is very reasonably priced. He is a genuinely talented writer/editor and understands how to get more booked appointments from your website! I knew I needed to have a more effective presence. I was simply ignoring it. Thankfully Kevin had a simple easy way for me to start giving it attention. Other things I loved about working with Kevin:
– The collaborative editing process.
– The clarity of purpose.
– Understanding the priority of messaging that directly speaks to my clients/audience that I want to contact me
– The motivation to write more content and ask for testimonials
– The confidence – I now have a good professional presence that’s leading to better leads.
Kevin has great insight but he always listens to what you say and works from that!

Kevin helped me gain a deeper understanding and knowledge about how to promote my unique services with clarity and value. It’s been truly educational.

One of the biggest outcomes was how I could scale my business, ensuring that as my clients’ requirements grew, Kevin showed me the way I could handle it.

I would absolutely recommend Kevin to anyone who is receptive to learning how to break through their own resistance to doing something different and willing to commit to short, weekly sessions. This was worth every penny I spent on building my services.

I hesitated reaching out to Kevin because I kept feeling like I should be able to do this myself. But once we started working together, I knew it was 100% the right call. He gave me an objective way to approach my core messaging and helped me put an end to my guessing and second-guessing. My website was far better than it would ever have been had I worked on it alone. Beyond having an outsider’s perspective, he helped me either question, challenge or verify my assumptions. I loved seeing how he worked and being able to lean on his process. In the end, I got my website done so much quicker; I got it done right; and I now have a reference tool that can serve as a foundation for future messaging. I am SO GRATEFUL for Kevin and his 7-Second approach. He gave me the confidence to launch my project!

Testimonial from Elaine Acker

I hesitated reaching out to Kevin because I kept feeling like I should be able to do this myself. But once we started working together, I knew it was 100% the right call. He gave me an objective way to approach my core messaging and helped me put an end to my guessing and second-guessing. My website was far better than it would ever have been had I worked on it alone. Beyond having an outsider’s perspective, he helped me either question, challenge or verify my assumptions. I loved seeing how he worked and being able to lean on his process. In the end, I got my website done so much quicker; I got it done right; and I now have a reference tool that can serve as a foundation for future messaging. I am SO GRATEFUL for Kevin and his 7-Second approach. He gave me the confidence to launch my project!

— Elaine Acker, The Cookbook Creative

Testimonial from Sharyn Abbott

With Kevin I actually enjoyed looking at my website from an observer’s point of view. So often we’re so close to our viewpoint we don’t think of the fresh perspective. Kevin has this ability to draw out the points of important information I want to portray to someone looking at my web presence for the first time. He helped me redefine my message, hone the concept of my priorities and understand how to present my business more precisely. I would highly recommend this service. It serves an ideal purpose to help others who are not as adept in articulating their message to get more appointments. I enjoyed working with him so much. He made me comfortable with his process rapidly and managed to get me out of my head space! That is not easy to do! Thank you for your creativity!

— Sharyn Abbott

With Kevin I actually enjoyed looking at my website from an observer’s point of view. So often we’re so close to our viewpoint we don’t think of the fresh perspective. Kevin has this ability to draw out the points of important information I want to portray to someone looking at my web presence for the first time. He helped me redefine my message, hone the concept of my priorities and understand how to present my business more precisely. I would highly recommend this service. It serves an ideal purpose to help others who are not as adept in articulating their message to get more appointments. I enjoyed working with him so much. He made me comfortable with his process rapidly and managed to get me out of my head space! That is not easy to do! Thank you for your creativity!

Testimonial from Vrushali Jadhav

When I was introduced to the 7 second website I thought “No way! that’s too narrow a time frame!” And yet going through the website automatically had me reaching out to book a call with Kevin! And my website thanks me!

I came to Kevin after I realized my website wasn’t fulfilling the purpose of client engagement! Kevin and his method brings to light answers to questions looking through the lens of my customer. Using customer friendly verbiage to reframe my homepage so that it attracts my ideal customer and bounces off tyre kickers! The live brainstorming was So Good!!

It gave me so much content to tweak and use across all my social media. I also got an expert with the ability to share a macro view. As a business owner, I am way too close to my business and that puts blinders on me sometimes. I loved the hands on approach. The background work Kevin asks for beforehand so as not to waste anytime during the call. The edit as-we-go document was Marvellous as well! His express speed is Not for the faint hearted! Caution: Keep your notebook handy and get the A/C on – its gonna get HOTTTT in a good way! WHY did I not know about the 7 second website before?????!!!!! My website thanks you for all you do, Kevin!

— Vrushali Jadhav

When I was introduced to the 7 second website I thought “No way! that’s too narrow a time frame!” And yet going through the website automatically had me reaching out to book a call with Kevin! And my website thanks me!

I came to Kevin after I realized my website wasn’t fulfilling the purpose of client engagement! Kevin and his method brings to light answers to questions looking through the lens of my customer. Using customer friendly verbiage to reframe my homepage so that it attracts my ideal customer and bounces off tyre kickers! The live brainstorming was So Good!!

It gave me so much content to tweak and use across all my social media. I also got an expert with the ability to share a macro view. As a business owner, I am way too close to my business and that puts blinders on me sometimes. I loved the hands on approach. The background work Kevin asks for beforehand so as not to waste anytime during the call. The edit as-we-go document was Marvellous as well! His express speed is Not for the faint hearted! Caution: Keep your notebook handy and get the A/C on – its gonna get HOTTTT in a good way! WHY did I not know about the 7 second website before?????!!!!! My website thanks you for all you do, Kevin!

Testimonial from Aric Jensen

I can say I have struggled to articulate the benefits of mental health services without using jargon or inadvertently making someone go through advanced education and training in my discipline to understand. I would also say that is not okay and something I continuously have to work on. That is also why it is great to have someone like Kevin to help translate and truly educate professionals on how to better communicate the what and value of their services to those who truly would find benefit and are in need.

— Aric Jensen

I can say I have struggled to articulate the benefits of mental health services without using jargon or inadvertently making someone go through advanced education and training in my discipline to understand. I would also say that is not okay and something I continuously have to work on. That is also why it is great to have someone like Kevin to help translate and truly educate professionals on how to better communicate the what and value of their services to those who truly would find benefit and are in need.

This is a very innovative approach Kevin Freidberg, and dare I say, brilliant! It is one step before developing that side hustle, or stepping into entrepreneurship. And no one knows better than you how to identify one’s ideal target audience, and how to speak to it.

Before we hired Kevin, we were unsure if putting in the effort to write emails would translate into sales. But within the first month, my team and I were able to create our content and get it published out to current customers and prospects in a very streamlined and manageable way. I also found I was able to involve my team in the process to increase our output. Once that began to happen, we were able to carry on a constant conversation with hundreds of recipients and keep the conversation going with them. We didn’t even do phone or zoom calls. Just email conversations! We now have more sales, more awareness of our programs and social proof.
 

Before we started working with Kevin, our prospects knew of us but didn’t know what we had to say.

Kevin also helped us build our list and develop a growth strategy for new subscribers. We now have a lot of people opening and reading our emails with very few unsubscribes. And a lot more people clicking through to our paid services.

The in-person sessions, 1 on 1 coaching and encouragement and his “dueling writers” method were our favorite part.

I highly recommend Kevin. If you can’t take a half hour out of your week, then how is that even possible for you to expect to start new conversations with people who you want to appreciate your value. You gotta get your priorities straight 🙂

Sometimes i’ll write 2 or 3 emails in 25 minutes – that’s how good the focus was and how good the coaching was.

I use Kevin’s 25-minute method every day – beyond just emails. I use it for almost everything I write.

I highly recommend Kevin and here’s why. You’ll get your writing done on schedule, increase your output and capacity, get your team aligned on the value you offer your prospects and clients, make sure everyone is involved in your culture and your mission, and keep the conversation alive with your clients.

I like to say people don’t do business with companies. They do business with people. Kevin’s program helps you turn your people into a preview of what it will be like when your prospects and clients work with them.

This content writing thing we’re all doing can’t wait for inspiration. We’re business people. We have to do it on schedule and we have to get it done quickly.

I love knowing we now have a predictable system to do that in no more than 25 minutes and often a lot less.

Most teams don’t have the discipline to do the type of writing that they need to do and create content the way they need to create. This service helps you get on track and stay on track with your content creation.

If you need to put out any kind of content via email or social, this service will give you the discipline and process of getting it written and out to the people who are going to pay you for your services, who can give you a good review and help you build off your momentum.

Kevin helped me discover that with proper exposure and compassionate communication you can put your business in front of a lot of future clients using the tools we already possess. Kevin’s email formula has allowed me to ramp up my normal emails, blogs, and personal writing with its emphasis on simplicity, value and brevity.

I particularly benefited from the homework and posting – pushing me out of my comfort zone and sharing with other aspiring clients from different backgrounds; also Kevin’s expertise in helping me find the niche for my audience and helping them succeed. Also having access to Shane and his team was integral to my success.
I would highly recommend this service.

Pretty easy call deciding to work with Kevin. I guess if I didn’t think he knew what he was talking about, that would be an obstacle, but his daily email proved to me he was legit.

The main result was that it gave me the nudge/focus I needed to finally launch the daily list I’ve been planning for months. That alone was worth it!

Shane was awesome too. Having a dedicated assistant taking the bulk of the work was great. Now that the program is over, I’m running with what he started and finding it very easy because of the pattern he set.

I’ve gotten a lot of really thoughtful replies – especially nice as many of them are essentially asking for the thing we’re already building and plan to launch next month!

The small group calls were a nice touch. Having a block of time to ask questions and get real time answers, but also being able to hear other questions/answers was valuable.

Here’s something weird – the Welcome Email he recommended was totally not my style and I really struggled with it at first, but man less than one week in and I’m getting some real gold in the replies. Can’t argue with that!

I would recommend Kevin, and I already have! I’m a big believer in the value of an email newsletter to build a business, and his process helped jumpstart things so I hit the ground running and spent less time fiddling with less important things.

Even though the course focused on email, his LinkedIn personal outreach strategy is worth calling out here too, great stuff. And dangit, he got me hooked on LinkedIn. I ignored it before, now it’s fun :smile::smile::smile:

Just FYI, the main value proposition focuses on booking sales calls that lead to new clients. In my case, I kind of want the opposite. I already have plenty of clients and I’m trying to transition to products and productized services, neither of which would require a call (ideally). So I found it tremendously useful for my purposes, even if it felt like I wanted something different than everyone else in the group.

P.S. Just passed 300 new subs today – in the first month!

STILL HAVE QUESTIONS?

Q: My business feels like a mess. Do I need to shore up some loose ends and clarify some ideas before we work together?

Do you clean before the maid comes? (Don’t answer that). Bring your business – warts and all – with you and we’ll dive in.

That’s what Launchpad is for. If your positioning was clear and you knew EXACTLY what your website should say and what to do for the next three quarters, you wouldn’t need Launchpad, would you?

Q: What happens after I pay?

Once you submit your payment, you’ll receive a link to schedule an appointment in my calendar.

Q: I don’t think I need help...

Everyone needs help. I hired someone to help me write this web page! Doing it yourself is like trying to write the label from inside the jar.

Q: Can I just change my homepage without changing my entire website?

Yes, you will leave with instructions on exactly how to do just that.

Q: Would this service be right for me if I DON'T have a website?

Yes, we can write your homepage from scratch. In many cases, that’s all you need.

Q: I can’t afford this right now... can I get a discount?

No, but I have a boatload of free material that you might find useful. If you don’t mind working fast, my “1 Tweak” might be a better fit.

Q: How long before I see results?

My tactics deliver results as quickly as possible with the least amount of effort. I’m a big believer in the 80/20 rule and gaining momentum with small wins. You should expect to see measurable progress in as little as a few weeks.

Q: How much can I expect my subscriber list to increase?

The average increase in subscribers for most clients is 300%. 

Q: But I'm not a copywriter!

Yes, you are. You write every day – emails, LinkedIn, facebook. The only difference here is that you’ll be writing in a different place – for a LOT less time than you’re spending on your writing now.

Q: But I just launched my website!

I’m sorry to be the one to break this to you, but no – you did not launch your website. Together, we can rewrite your existing, brand new homepage only with a way that allows you to bring it word by word directly to your prospect so that you can actually launch your website.

Q: Will you get me leads?

No, no one besides you can and every should get you leads because no one will ever know your prospect like you do. What I can do is give you the time, energy and words to continue writing about your business – consistently and quickly – to book appointments you look forward to.

Q: I still have questions!

Still have questions? No Problem! Please shoot me an email at [email protected]

WHO WROTE THIS PAGE, ANYWAY?

Hi! I’m Kevin Freidberg and I was a copywriter, creative director and independent contractor for 15 years. I’ve worked for some of the biggest ad agencies in the country including Fallon, BBDO, Y&R, Ogilvy, McCann, Cliff Freeman along with Fox Sports, Disney, HBO, Welch’s and HP. I’ve also written for the New York Times and the Dallas Cowboys (You can check out my press page for more info.) Today I teach independent professionals how to write quickly and consistently about their business to book more high-value inquiries from their website.

kevin freidberg in front of concrete wall

In my first year as a solo consultant, I doubled my income by killing my SEO-based website in favor of one that easily books 15-20 sales calls per week. I have 5 years of real-world experience successfully applying a 7-Second writing practice to my own consulting work and that of 100+ business owners I have counseled. These days I routinely book at least 5 high-value calendar appointments per week from my website.

The unconscious acceptance of waiting for your website to be found on Google as the best and only option for getting prospects to contact you is a collective delusion that literally keeps me up at night. In fact, I consider it my mission in life to get people to ship their websites directly to their prospects so that they can have total control over the quantity and quality of prospects booking appointments with them. Care to join me? I’m here. 🙂

THIS IS YOUR LAST CHANCE

You’re running out of web page! Don’t waste another day sitting by the phone waiting for your website to “ring.” Book your 7-Second Launchpad session now:

My 100% Money-Back Guarantee: If at the end of the call you feel that you have not gotten your money’s worth, let me know and I’ll refund your payment in full.

AVAILABILITY IS LIMITED

I’m only available for a few live 1-on-1 launchpad series per month. Scheduling is first come, first served so the sooner you book your call, the sooner you will have the words you need to book high-value calendar appointments from your website.

The best part of working with Kevin actually came AFTER we finished. Rather than leaving me with just a website to figure out how to use, I now wake up pumped every morning because I have a marketing plan, an email to write, LinkedIn to post and connections to make that will get me work. Thanks for that! You’re awesome!

The best part of working with Kevin actually came AFTER we finished. Rather than leaving me with just a website to figure out how to use, I now wake up pumped every morning because I have a marketing plan, an email to write, LinkedIn to post and connections to make that will get me work. Thanks for that! You're awesome!