7-Second Thoughts June 21, 2023

How cold are your calls?

Warming up your leads is the chief job of your marketing.

Getting your prospects on a steady drip

Of the kind of value they can expect

Helps prepare both of you

For the day you decide to meet on a call.

If on that day

What you’re offering comes

As a total surprise to your prospect

Or they don’t see the value

In what you’re offering …

  1. Appreciate the learning curve that comes with selling
  2. Offer gratitude to your prospect
  3. And double down on finding new and better ways to articulate how you can help.

I’m here,


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