Warming up your leads is the chief job of your marketing.
Getting your prospects on a steady drip
Of the kind of value they can expect
Helps prepare both of you
For the day you decide to meet on a call.
If on that day
What you’re offering comes
As a total surprise to your prospect
Or they don’t see the value
In what you’re offering …
- Appreciate the learning curve that comes with selling
- Offer gratitude to your prospect
- And double down on finding new and better ways to articulate how you can help.