If your messaging is generic, you really could be anyone.
About a week ago I wrote about how easy it is for someone to copy your website and claim it as their own.
One of the ways to mitigate that is to present yourself in a way that the end result of your website is to make it overwhelmingly compelling for your prospect to talk to the human behind the homepage.
See if this helps:
Tell your prospect what to expect on the call
What the outcome of the call will be
And most importantly
That they will walk away with something of high value whether or not they ever choose to do business with you.
All of this comes down to you overcoming the #1 objection your prospect has to clicking on the “contact us” button:
Is this person going to waste my time?
Now the chances of someone (or something) copying your website
And putting themselves out there like that
To the extent that they’d impersonate you on a call (!)
Are slim and none
And, as my dad would say
Slim left last Tuesday 😉
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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