There aren’t a lot of hard and fast rules for buying a website but here are two:
1. Your investment will pay off quicker with a website written to generate leads.
2. ONLY buy a website written to generate leads.
Otherwise, what’s the point, right?
See if this helps:
WEBSITE: Wits Property Management – Minneapolis, MN
FIRST 7 SECONDS:
Experience the True Freedom Of Real Estate Investment
Fair price, full-service property management in the Twin Cities
FYI: Not a single one of of Wits’ competitors talks about how successful property management makes the person coming to their website feel.
That’s enough to turn your prospect into a qualified lead.
FWIW: I love the Wits website but I did not write it. If I had, I’d have taken this line from further down the page and made it my headline: “Enjoy Being a Property Owner Again.” Great clients always wind up with tons of good messaging. Nice work Wits and your agency, Banker Creative! Full disclosure: Banker designed 7secondwebsites.com too. Tell ’em Kevin sent ya 😉