Don’t let design get in the way of your first 7 seconds.
So much can get in the way of your prospect reading
The first 7 seconds of your website.
See if this helps:
My daughter Pearl found a book in our home library about Thich Nhat Hanh.
She immediately went downstairs
And without showing my wife the book
Who is Thich Nhat Hanh?
Which she pronounced Tik Tak Nat (she’s 10)
My wife replied simply, “He’s a famous Buddhist philosopher. Why do you want to know?”
And Pearl replied, “Because someone wants to eat him.”
And then showed my wife the book she found:
Here’s the thing:
When handing your website to your designer
You might say something along the lines of:
I want my website to have great design
With the ultimate goal being
That the design should make the words I have written
Extremely easy to read
And unbelievably easy
For my prospect to understand them.
P.S. I gave those very same words to my designer Kellee Carroll and I think he came through with flying colors. I’ll let you be the judge.