If your goal is to like what you do, it helps to like marketing what you do.
If a big chunk of your marketing involves writing
And you think of writing as a chore
Perhaps it’s time to think of writing
As a game.
See if this helps:
Start your marketing writing
I call it business words writing
Knowing you’re trying to solve a problem for your prospect
Then, the game begins:
Set your timer for a certain number of minutes
I’m a 25-minute guy
Not having the faintest idea
What you’re going to write about.
It’s the “not knowing” that keeps it interesting
At some point
As the timer winds down
A little self-doubt might creep in
I’m actually feeling a little bit right now.
But because the timer is still going
Mine’s now at 15:44
Your gamification brain wants to beat the clock
And you just keep working the problem
And working the problem*
Until all of a sudden
You find yourself
At the end.
P.S. Made it with 1:15 left on the clock
*”Working the problem” has also been referred to as “using your creative mechanism.” Engaging your Creating Mechanism often results in endorphins rushing in after you click PUBLISH or SEND.