Putting your copywriter in front of your client creates the best brief imaginable.
Giving your copywriter total autonomy to work with the client
And ask the right questions*
In a short amount of time
No more than an hour
Saves everyone time, money and frustration
Sure, you can put account people in the room
As well as designers and creative directors
But really, it’s “one less meeting”
For everyone but the one person
Who’s whole job is at stake
To come up with the goods
That make the client happy.