7-Second Thoughts September 30, 2023

I now pronounce you Copywriter & Client

Putting your copywriter in front of your client creates the best brief imaginable.

Giving your copywriter total autonomy to work with the client

And ask the right questions*

In a short amount of time

No more than an hour

Saves everyone time, money and frustration

Sure, you can put account people in the room

As well as designers and creative directors

But really, it’s “one less meeting”

For everyone but the one person

Who’s whole job is at stake

To come up with the goods

That make the client happy.

I’m here,


*The Right Questions

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