“Beware of all enterprises that require new clothes.” ~ Henry David Thoreau
I asked my kids one day if they’d like to shave my head.
There was no shortage of volunteers 🤣
They loved it
My wife loved it
My mom? Not so much
She was worried I’d lose business.
Guess what?
Absolutely no one cared because:
- I share my screen from the get-go
- I deliver something with enough value in every call that my prospect never stops to think, “I didn’t care for his head.”
- Even if they did: they signed up anyway
I did not set out to conduct a social experiment
But I did learn that if you deliver for your prospect
They pay no attention to the person behind the screen 🙈
I’m here,
Kevin
P.S. I’m growing it back …. Mom 😚
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
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Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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