I spent 6 months in a wework elevator
“I write websites” is my elevator pitch. It took 6 months to write and here’s why I like it.
It’s also the headline on my company website.
If you want to see if your prospect can understand what you do and why they should care
within 7 seconds of coming to your website,
Try this 4-step process:
- Get on elevator
- Wait for someone else to get on.
- Say, “So, what do you do?”
Your “prospect” will talk quickly because their floor is fast approaching.
But they’re not rude (mostly) and they’ll leave just enough time to ask:
“So, what do YOU do?”
And there it is: 7 seconds (or less) to say what you do.
Here’s when I knew “I write websites” might be gold:
It led to people talking about what I do according to them.
Go ahead and let that sink in.
They talked about how they needed a website, their business, how bad their website is,
the time they wrote something in college (!).
All I said was, “I write websites” and in more than one instance
my fellow passenger led me right onto their floor where we booked a call
and talked so much I missed my next appointment.
See if this helps:
Today’s 7-Second Website: 7-Second Websites, Minneapolis, MN
Headline: I write websites
Subhead: That get prospects interested in what you do in 7 seconds or less.
My prospect: Oh, this person writes websites.
Cares because: They can easily understand how I can help their business
Bonus: And he did it in 7 seconds or less!
P.S. Try taking the headline from your website and using it to say what you do.
Elevators are ideal because of the captive audience and the built-in countdown timer.
Need help? Start with the Elevator Pitcherator or reply to this email with
what’cha got on your current website 🙂