“If there’s a gun on the mantle in Act I, it better go off in Act II. Otherwise don’t put it there.” ~ Anton Chekhov
Done right, the first 7 seconds of your website invite your prospect into a story.
Their own personal story
That moves them along effortlessly
7 seconds at a time.
See if this helps:
WEBSITE: Kathy Washburn – Life Coach – Boston, MA
FIRST 7 SECONDS: I help people navigate life’s most challenging transitions.
“Challenging transitions” is the perfect opening to her prospect’s story.
Some serious sh*t is about to go down.
It’s enough to keep you scrolling down to the next 7 seconds where “the gun” goes off:
Navigating life’s transitions can feel isolating.
Kathy just made her website’s story your story
And you can’t wait to find out what happens next.
P.S. You’re 1 hour away from getting the words you need to open a story loop on your website and start bringing leads. Schedule your LIVE! 7-Second Homepage Working Session here or reply to this email for the deets.
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