“If there’s a gun on the mantle in Act I, it better go off in Act II. Otherwise don’t put it there.” ~ Anton Chekhov
Done right, the first 7 seconds of your website invite your prospect into a story.
Their own personal story
That moves them along effortlessly
7 seconds at a time.
See if this helps:
WEBSITE: Kathy Washburn – Life Coach – Boston, MA
FIRST 7 SECONDS: I help people navigate life’s most challenging transitions.
“Challenging transitions” is the perfect opening to her prospect’s story.
Some serious sh*t is about to go down.
It’s enough to keep you scrolling down to the next 7 seconds where “the gun” goes off:
Navigating life’s transitions can feel isolating.
See that?
Kathy just made her website’s story your story
And you can’t wait to find out what happens next.
I’m here,
Kevin
P.S. You’re 1 hour away from getting the words you need to open a story loop on your website and start bringing leads. Schedule your LIVE! 7-Second Homepage Working Session here or reply to this email for the deets.
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