“If there’s a gun on the mantle in Act I, it better go off in Act II. Otherwise don’t put it there.” ~ Anton Chekhov
Done right, the first 7 seconds of your website invite your prospect into a story.
Their own personal story
That moves them along effortlessly
7 seconds at a time.
See if this helps:
WEBSITE: Kathy Washburn – Life Coach – Boston, MA
FIRST 7 SECONDS: I help people navigate life’s most challenging transitions.
“Challenging transitions” is the perfect opening to her prospect’s story.
Some serious sh*t is about to go down.
It’s enough to keep you scrolling down to the next 7 seconds where “the gun” goes off:
Navigating life’s transitions can feel isolating.
Kathy just made her website’s story your story
And you can’t wait to find out what happens next.
P.S. You’re 1 hour away from getting the words you need to open a story loop on your website and start bringing leads. Schedule your LIVE! 1 Tweak to Your Website here or reply to this email for the deets.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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