7-Second Thoughts October 9, 2021

If there’s a gun on the mantle …

“If there’s a gun on the mantle in Act I, it better go off in Act II. Otherwise don’t put it there.” ~ Anton Chekhov

Done right, the first 7 seconds of your website invite your prospect into a story.

Their own personal story

That moves them along effortlessly

7 seconds at a time.

See if this helps:

WEBSITE: Kathy Washburn – Life Coach – Boston, MA

FIRST 7 SECONDS: I help people navigate life’s most challenging transitions.

“Challenging transitions” is the perfect opening to her prospect’s story.

Some serious sh*t is about to go down.

It’s enough to keep you scrolling down to the next 7 seconds where “the gun” goes off:

Navigating life’s transitions can feel isolating. See that?

Kathy just made her website’s story your story

And you can’t wait to find out what happens next.

I’m here,


P.S. You’re 1 hour away from getting the words you need to open a story loop on your website and start bringing leads. Schedule your LIVE! 7-Second Homepage Working Session here or reply to this email for the deets.

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