It would spend the majority of its 30 seconds showing your customer loving what your product gives them:
Status
Wealth
Power
Thrills
Identity
Freedom
None of which would ever be caught dead
Hiding behind a “learn more” button
On the other hand:
Your consumer will read
Your entire sales page
Every last word
For the rush
Of taking your product
And seeing what this baby
Can do.
I’m here,
Kevin