Your prospect needs to know what you’re asking them to do.
A website client sent me a direct mail piece he’d created himself and asked for feedback
Absolutely! A big part of our work together is giving you everything you need to write 🙂
While the writing was great
There were lots and lots and lots of messages
With nary an “ask” among them.
See if this helps:
He sells solar panels so he gets to assume his clients already want solar
If he can start there, then his prospects can ask themselves:
Do I want his solar panels?
Do I need solar right now?
And most importantly
Do I want to CALL?
Before you mail, ask yourself:
Am I making it super obvious for my prospect to know exactly what I’m asking for?
P.S. In the new version, there is one thing they are NOT asking:
Do I want to read this?
(You can direct your prospect where to begin so that they just start reading – without realizing they’ve decided to read 🙂
AFTER: (Rough sketch)
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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