These are the thoughts that often precede your best work.
I recently came back from a long road trip to a flooded basement with insurance claims to deal with, a quasi unscrupulous contractor, and myriad excuses
To NOT market my business
But having a publishing and prospecting practice
That I keep at a steady boil
I wrote anyway
And had the thought that often pops up
When I publish anyway:
Not your best stuff, buddy.
Only to receive no less than a half dozen replies
From folks expressing how much help of what I wrote
Helped them that day
Albert Einstein talked about
How some of his best ideas
Came when he was incredibly tired
And really at the end of his rope
Billy Collins, the great poet, talked about not wanting to work but instead would hold a bowling ball until the fatigue became so great that it fell from his hands, woke him up, and miraculously, inspiration would strike
Roger Federer, whose now-viral commencement speech at Dartmouth
The speech that inspired what I thought was a lackluster email
Summed up his remarks by saying:
“You want to become a master at overcoming difficult moments.”
See if this helps:
When you’re not in the mood to market your business
Consider telling yourself
That the only effort required
In this moment
Is to simply put in
The absolute minimum effort
You think it might take
To set a timer
For 25 minutes
Press start
And just see what
If anything
Happens.
I’m here,
Kevin