7-Second Thoughts May 20, 2024

Imperfectly on time

When you turn in a deliverable on time – or early even – it becomes a collaboration

On the other hand

When you ask for more time

What you’re really asking for

Is more time to do it

Without any involvement

From the client.

See if this helps:

If you find yourself in danger

Of missing a deadline


Seriously, just don’t.


Approach the presentation

As an opportunity

To invite your clients

You know, the ones who know their business better than you’ll ever hope to

To a working session

Where you are there

Solely to gather their insight

And make the work


I’m here,


P.S. There is a way to avoid deadlines altogether and make all of your sessions working sessions. But that’s for another day, another email.

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