Consider writing to your email list.
Platforms such as your website or LinkedIn broadcast to a mass audience
Which by their very nature require your prospect to:
Fill out a contact form
Make a comment (visible to others)
Or take the extra step of initiating a direct message (DM)
All of which your prospect sees as
Effort
a.k.a. work
a.k.a. hoop(s) to jump through
Just to have a 1 on 1 conversation
The currency that leads to new business
On the other hand:
Writing to your email list requires but a simple reply
And trains you, the writer, to speak directly to your prospect
Like I’m doing now
Rather than seeking a reaction from the crowd
NOTE: Social and website can still be part of your marketing:
Just copy n’ paste (or automate) your email content to your feed
And even your website
In the form of a new landing page
For a new service
That you discover your audience needs
Based on
Yup
Direct response.
I’m here,
Kevin
TL;DR—Anything but email is writing into the void. Starting with email; however, passes the litmus test for what it takes to facilitate a value-based conversation you’d actually have with your prospect 1 on 1.