Having a habit of writing directly to a pool of your ideal prospects is the best protection against getting laid off.
If you currently work full time, you might consider starting some form of regular outreach
To people you’d like to work with as new clients
Should you ever get laid off
Or feel like starting something
Of your own
And here’s why:
Should you get the axe
Or the bug to do your own thing
You could have an instantly available
Deep well of future clients
That already know what you do
Why they should care
And how to get in touch with you
To hire you
Or become an ideal customer.
P.S. If the thought of developing a list of future clients or employers sounds exciting, reply for the deets. If it sounds scary, definitely reply for the deets.