Your marketing should offer enough to keep your audience engaged every 7-10 seconds
I did not make that up
It came from every single comedian who has ever gotten big enough
For you to know their name
Watch n’ learn
Every 7-10 seconds
The comedian gets instant feedback from the audience
Letting them know
If she or he gets to maintain control of the room
For another 7-10
Creating a product that can hold your prospects’ attention
Long enough
And consistently enough
For them to “buy tickets”
Takes time
But mostly
It takes showing up
Every day
See if this helps:
“Full focus, no distractions, do it every day. You don’t have to write, but you can’t do anything else during the time you’ve set aside for writing.”
— Jerry Seinfeld