Your email posts are not much different from a social post – except with email, you’re building a private pool of ideal prospects.
If you build your subscriber list from LinkedIn
By asking for feedback on your email newsletter
You might get this as a response:
Why should I? Aren’t they the same as a social post?*
Yes, with one exception.
When your prospect clicks on the “reply” button
In your email
The conversation is instantly transformed
From a blast out to the masses
To a 1 on 1 conversation
Yes, your prospects can always direct message you in LinkedIn
But they rarely do
Because
And this is just my guess ¯\_(ツ)_/¯
On LinkedIn
The initial message makes it feel like you could be talking to anyone
And everyone
Rather than an audience
Of one.
I’m here,
Kevin
P.S. I’ve been running automated campaigns that ask for feedback on my newsletter and my client’s newsletters for over 6 months now and the response has been overwhelmingly positive. And I’m not even sure the response mentioned at the top was negative so much as a really valid question – and great fodder for an email, of course 🙂