The messaging you send out to your prospect list should feel like a direct message to only one of them.
Friend of the list Adam Christing
Responded to an email I sent out
Earlier this week
With a response we all want
From our emails:
“I thought this was just for me!”
Now, to be fair
The email subject line was:
Your Standup Routine
And it just so happens
That Adam runs a company called
Clean Comedians
See if this helps:
Yes, your prospect understands
That they’re on a mass emailing list
But their ultimate reaction
In all seriousness
Should be
I thought this was just
For me.
I’m here,
Kevin
P.S. If you’re looking to book a bigtime comedian (we’re talkin’ household names here, people) for your next corporate event, sign up for Adam’s email newsletter (and a get a good chuckle) at Clean Comedians