Articulating the pain your prospect will no longer have to feel, is what allows you to charge more for it.
I take a drug once a month
It’s a shot
That comes to me in a styrofoam refrigerated box
Like i’m getting a lung transplant
Which I kind of am
It’s never fun giving yourself a shot
But I do it anyway
What i don’t do anymore is:
Go to the doctor’s office to get the shot
Take antibiotics and steroids
Get sick with lung infections
And sinus infections
And food and air allergies
Yes, the initial pain kind of sucks
But it so outweighs every other kind of pain I used to suffer from
That I do it every single month
Because now I know
What it’s like
To not take it.
P.S. The shot I take is covered by insurance. Without it, I’d be on the hook for $3,000. Given the pain it solves, I would beg, borrow and steal to pay it.