To provide you with content.
If you’re a website designer
It’s very different from, say, accounting
You better get your stuff in by X date if you want your taxes done on time
On the contrary
As a website designer
Your whole job is to
Use all of your powers of persuasion
Pull out all the stops
Beg, power and steal
To glean your client’s expertise
And get it on the page.
Yes, it takes time
But every second of that time
Pays enormous dividends for both you
And the client
Including:
A deeper relationship
Greater trust
Better work
Much, much, much better work
Finishing on time and on budget
Without putting out fires
Or working nights and weekends
And with all that comes:
The ability to charge higher prices
For the design services you can now sell
With much less effort
Long after your client’s website goes live.
Here’s the thing:
Treat your client like they’re coming in to do their taxes
And you’ll be commoditized instantly
Treat the discovery process as a nurturing process
And you’ll have a dream client
That’s much more profitable
For both of you.
I’m here,
Kevin