And that’s a good thing
Your website is not a funnel
With a beginning, middle and end.
Done right, it’s a self-generating hyperloop
That allows you to clarify the one thing you do
That makes it easy for your prospect to understand what you do
And what you offer that they can ask about and focus on during your call
So that it’s clearly worth their while to book a calendar appointment
Where you can listen for your prospect’s problems
That you can continue to refine and refresh
On your website, emails and social
To book more appointments
With your prospects.
Rinse n’ repeat.