Getting your prospect to your website is harder than getting them to stay.
Obviously, you can’t convert your prospect
If you can’t get them to your website or your Linkedin page
But they won’t contact you if your website
Doesn’t fulfill the promise of whatever messaging got them there in the first place.
See if this helps:’
You do need both great messaging that points your prospect to your website
And a great homepage that converts.
But the answer to what comes first
Is clearly your lead generation, ad, or LinkedIn campaign.
P.S. But … the fastest way to clarify your lead generation, is to rewrite your LinkedIn profile page. Reply and I’ll help you get at least your headline and banner squared away 🙂
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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