You are the marketer you’ve been waiting for.
If you’re a big brand, you need a marketing agency
With a supremely talented copywriter.
On the other hand
If you’re an independent professional
Or any kind of consultant
You need a copywriter
Like you need someone to take out the trash
Clean your office
Answer your phone
And reply to your emails
And here’s why:
Writing about your business
Shouldn’t be done by anyone
Who doesn’t have total authority
Over the thinking behind
The value that your business offers
To your customers.
That’s what good copywriting is
And you are by far
The most qualified person
On the planet
To do it.
P.S. The debate over whether or not solopreneurs should have virtual assistants continues. I don’t recommend it unless that virtual assistant is in charge of getting you leads. In other words, unless they can pay for themselves. Which is why my Email Subscriber Builder pilot program includes Shane. Shane will be in charge of finding and closing your email leads so you can focus on one thing: writing to – and getting responses from – your ideal prospects.
P.P.S. If you’d like to begin building your email subscriber list with ideal prospects, reply to this email for details.