7-Second Thoughts June 7, 2023

It’s good to be the copywriter.

You are the marketer you’ve been waiting for.

If you’re a big brand, you need a marketing agency

With a supremely talented copywriter.

On the other hand

If you’re an independent professional


Or any kind of consultant

You need a copywriter

Like you need someone to take out the trash

Clean your office

Answer your phone

And reply to your emails

And here’s why:

Writing about your business

Shouldn’t be done by anyone

Who doesn’t have total authority

Over the thinking behind

The value that your business offers

To your customers.

That’s what good copywriting is

And you are by far

The most qualified person

On the planet

To do it.

P.S. The debate over whether or not solopreneurs should have virtual assistants continues. I don’t recommend it unless that virtual assistant is in charge of getting you leads. In other words, unless they can pay for themselves. Which is why my Email Subscriber Builder pilot program includes Shane. Shane will be in charge of finding and closing your email leads so you can focus on one thing: writing to – and getting responses from – your ideal prospects.

P.P.S. If you’d like to begin building your email subscriber list with ideal prospects, reply to this email for details.

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