When someone says, “it’s not about the money,” it’s about the money.
I’ve heard this joke from a few different people
And it always gets a good laugh
Because it’s kiiinnnda true.
But in the past couple of years
There appears to be one thing
We might actually value a wee bit more:
See if this helps:
Before you invest in any kind of marketing
With any kind of guarantee,
Look for “the how,” not the “what.”
If they cannot articulate their process
In a way that lets you know
They’ll be able to make the time
To get your project done
To your liking
P.S. Extra credit if “the how” includes an honest assessment of the time they’ll need from you.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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