Click-through and open rates are leading indicators of … someone who still hasn’t responded to your emails, much less booked an appointment.
There are lots of metrics to pore over
When it comes to your email mailings
But all of them indicate a prospect
Who’s still on the fence
About whether or not
They wish to engage in a conversation
Over email, zoom or phone
Take these 2 steps:
- Ask a prospect you’d like to work with if they wouldn’t mind providing feedback on your email newsletter. If they give you permission to sign them up …
- Send them a Welcome Email
P.S. Let me know how it goes!