The end result of a well-written website is not more business – it’s clarity about what you do
Finishing your website is finishing your story
And just to belabor the metaphor
You have to go on tour to promote it.
The good news is, it’s really the best part
Because now you have a story
You can tell with conviction and confidence
That people will care
About what you do
P.S. SEO will get you there. So will things like taxonomy and interlinking. All good things. But they all take time. In the meantime, take your newfound clarity and sell, sell, sell. Reply if you’re stuck or you could not be more excited. I can help you either way.
Today’s email took me 24:30. More on the Content Sustainability Project coming soon…Paige Worthy 🙂