Giving your clients a little bit of ongoing work to do and holding them accountable to complete it, tends to lead to over-the-moon happiness
If the service you provide involves any kind of collaborating with your client
Giving them a little bit of homework
Doable, low stress, gratifying work
Assuming that their contribution’s crystal clear purpose
Is you getting to know their business
And letting them know their heard
And using that contribution in a way that’s over the top obvious
Can lead to:
Super high attendance rates for meetings
Glowing testimonials
Near instant approvals of your work
Near-zero last-minute drama
And a client feeling like they crushed it
Warning:
The only time this can go awry is if you leave the client feeling like how you feel when you have to fill out forms at the doctor’s office
Tedious, purposeless, drudgery that leaves the client asking
What was the point of all that?
I’m here,
Kevin