Website designers don’t want to write your website. They want to make your website talk pretty.
Designers did not always love me.
I frustrated the bejeezus out of them
With delays, missing copy and last-minute ideas like:
Wait! I just thought of a whole new way to write this!
Today I get them the words they need
That let them work their magic.
Before we even think of designing
We know exactly who we’re talking to
What they need to see
And when they need to see it.
P.S. My apologies to all the designers I worked with before I learned how to clarify a brand’s story. I owe you — big-time.