Website Launchpad

Get more leads. Book more calls. Make more money.

A 6-8 week engagement where I articulate your brand messaging, write all the copy for your website, and provide a full set of rough page designs.

Have you come to realize that your website might actually be costing you sales?

Sound familiar?

  • You feel like no one is connecting with your website
  • You've stopped promoting it.
  • You can’t remember the last time someone submitted the contact form.
  • You don't even expect your website to generate leads anymore.
  • The leads you're getting on your own are killing you on price.
  • You've stopped looking at the analytics because it's just too depressing.
  • You know you need to change something, but you don’t know what

Imagine having everything you need to get your website working for you.

What if:

  • You could count on your website to bring you a steady flow of leads.
  • Your prospect understood the full value of your products and services and were ready to be sold.
  • Your business could make plans to grow with a steady income.

The 7-Second Website Launchpad might be for you if:

You find it absurd that prospects slip out the back door of your website without ever knowing how you could've helped their business.

The 7-Second Website Launchpad includes:

  • Vision Clarified
  • Marketing position identified
  • Fast Pitch Elevator Statement
  • StoryBrand BrandScript
  • Brand Message / Tagline
  • Homepage copy and content written plus up to 4 additional pages
  • Rough page designs using Balsamiq
  • Lead generator content
  • Images and graphics advised
  • Testimonials pursued and surveyed
  • 5-email nurturing sequence
  • LinkedIn strategy and posts

Engagement: 6-8 weeks*

You are welcome to invite your web designer to any or all sessions or use one of my vetted web designer referrals. I will also send you a zoom recording of every call.

Here's how it works:

Stage 1

  • Vision clarified
  • Marketing position identified 
  • Fast Pitch - 
  • StoryBrand BrandScript  
  • Brand Message / Tagline

Stage 2

  • Homepage copy and content written plus up to 4 additional pages
  • Homepage plus up to 4 additional pages rough page designs using Balsamiq
  • Images advised, graphics advised, testimonials advised

Stage 3

  • Lead Generator concept identified and written
  • Email campaign (5 emails)
  • LinkedIn posts to support launch

What You Can Expect

Zoom video calls:
Video calls are integral to understanding your vision and creating an authentic voice and tone for the writing. Calls will be recorded and emailed to you after each session review.

An agenda will be sent before each call that will highlight the priority and goal of our call, and follow-up with any notes, and action items for you to work on. Please open and review the agenda BEFORE each call so you are prepared and ready to discuss / confirm the priority for the day.

Call Prep:
It’s critical that we prepare in advance for each call so that we get the most value out of our time together and move the process forward. If you have anything you’d like to add to the agenda or would like us to review, please send in advance of our call or just add to the google doc.

Google Drive:
All work is done through Google Drive. Using Google’s Suite of tools will help us work collaboratively and move the process along, even when we are not on a call.
Please do not re-create the assignments in Word doc and send back as an attachment. If you have any questions, please reach out and we’ll show you how to work with the Google docs.

Called ‘action items’, these are followup assignments based on our calls that will further help clarify your vision and message. This may include researching competitors, working on your Fast Pitch, or providing feedback on work or writing we are completing for you.

Approval Turnaround:
In order to keep the process moving and meet agreed timelines, we request feedback, comments or approval within 24-48 hours whenever possible.

7 days of revisions.

How to Get Started

  1. Click the button below to apply or email me at [email protected]
  2. Complete a short questionnaire about your business
  3. We complete the project in 6-8 weeks

100% Money-Back Guarantee

Don’t worry, you’re covered by my 100% money back guarantee. If you don’t think our session was worth more than you paid, just let me know and I’ll refund you in full.

Here's what people are saying:

"We now have a website that articulates our value prop to patients as well as to investors and partners. We’ve received phenomenal feedback saying things like “I saw your website and felt like you were the only company that understood what I was going through."

Morgan Hewett
Co-Founder OptionsMD

"Kevin took the time to truly understand our strategic business and creative needs. He delivered many options, including content to help push us outside our comfort zone, ultimately delivering exactly what we needed. The entire team really enjoyed working with him. I would not hesitate to work with Kevin again and would highly recommend him to others.

Leslie Kasid,
Business Development, Strategy, Lifetouch

It’s challenging finding a copywriter that can get the messaging right. Kevin knows how to put into words what most people struggle to communicate. I get the confidence in knowing he always has my back.

Derek Sussner,
Executive Creative Director, Founder, Sussner Design Co.


Q: What happens after I pay?
Once you submit your payment, you'll receive a link to schedule an appointment in my calendar. The kickoff typically takes less than 60 minutes but we'll book the full hour just in case.

Q: What if I’m not happy with our engagement?
If you’re not completely satisfied after our kickoff, just say the word and I’ll refund your money in full.

Q: We're swamped. Can you just do all this for us?
Anyone that promises they can write your website without you involved is going to come back with a buzzword salad that neither you nor your prospect have any interest in. I'll need an hour a week tops for about 3 weeks plus a half hour a week of homework. If you can't make that much of a time commitment then I can't help you.

Q: Wait, homework?
The homework you do on your own is very structured and takes about a half hour a week. Mostly answering questions and taking a stab at headlines. It's actually fun. But that work is what makes the time we meet together so compact and productive.

Q: Will you sign an NDA before we speak?

Q: I still think I can write my website myself.
Yes, you can. But you'd have done it by now. And there is a massive opportunity cost for however much longer it takes to launch your new website. Working with me, we'll get it done in less time with words that get your prospect to stop killing you on price, comparing you to the wrong product and are eager to get started.

Q: Will you update my website for me?
No. You will have a highly detailed rough page design (called a wireframe) that your web person (or one of our vetted designer/developers) can easily follow and rarely feel the need to change.

Q: How long before I see results?
The sooner you implement the content, the sooner you can expect to see an increase in booked appointments and purchases. With consistent clear messaging, the average time is 90 days to create a steady pipeline of leads but most clients see results much sooner.

Q: I still have questions!
Great! I have answers 🙂 Please email me at [email protected] and I’ll get you sorted out ASAP.

Who’s this Kevin guy anyway?

Hi, I'm Kevin Freidberg.

After 17 years working for world-famous advertising agencies I came to one conclusion:

Anyone will write a website for your business.

No one will write a website for your prospect.

And prospects are the whole reason you're in business!

I am relentlessly focused on uncovering the magic of your business and sharing it with customers who care.

  • 350+ Clients Served
  • Trusted by over 200 small businesses, startups and Fortune 500 Brands
  • 75+ Websites Launched
  • 17 years Working with Business Owners and Sales Teams

This is your last chance!

You’re running out of web page! Don’t waste another day wondering why your website isn’t bringing in any leads. Book your 7-Second Website Launchpad now:

Don't delay!

To maintain a high level of service, I only take on 2 new clients per month. Book a time to chat so you don’t have to wait for months to find out what to do about your website.