7-Second Thoughts July 23, 2023

Less marketing is more

Save the rest of what you want to say for another day.

If you’re pounding away

On a specific topic

And find yourself veering off into another train of thought

Or concept

Save that for another day

Simply cut it

And paste it

Into a word doc

For tomorrow.

And here’s why:

If you can keep it to one thought

Your reader can follow your thinking

And see the value in what you offer

And most importantly

Know what you want them to do

In the end.

I’m here,

Kevin

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