Can limit the time it takes for your prospect to understand your message.
Think about it:
If you put yourself under a time constraint
To say what you have to say
You are putting the pressure on you
Rather than your prospect
To clarify your message quickly.
Seeing as how you both have limited time:
You – to write
And your prospect – to read
This is a win-win.
P.S. Whether I’m writing a website or an email, I use something called a Pomodoro timer. It’s a cute, cheap, little plastic cube timer that turns your writing into a game. I set my timer just now to 25 minutes and it’s now down to 17:08 as of the end of this sentence. Yes, you really can get your email writing down to 9 or 10 minutes – start to publish. If you’d like me to show you how, reply to this email 🙂