LinkedIn is a low-friction “sandbox” where you just might find your ideal prospect.
If changing your website feels like a heavy lift
Linkedin can be a great place to throw spaghetti
At a new prospect or industry to see if it sticks.
See if this helps:
Surprisingly, most people won’t leave LinkedIn to check out your website
So it’s actually low risk to niche down even narrower
Knowing that if you get nothing but crickets for a few weeks
All you have to do is just click on the little pencil icon in the upper right hand corner
And either start targeting an audience that’s more receptive to your messaging
Or tailor your messaging to your new favorite audience.
P.S. If you want to start using LinkedIn to get people popping up in your inbox, schedule your free Crush Your LinkedIn Profile Session here
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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