Anything that disrupts the articulation of what you do and why your prospect should care must go.
Be fearless in your communication.
Do whatever it takes to be seen, heard and understood
By the person on the receiving end
Of your marketing
Cormac McCarthy, for example
Did not give a damn about punctuation
Discussing this with Oprah, he said:
There’s no reason to block a page up with marks if your writing is clear.
See if this helps:
So long as you’re offering value
With a free and generous heart
In whatever way you need to say it
So that your prospect feels like
You are talking to them
And them only.