7-Second Thoughts July 2, 2023

Mainline your marketing

Anything that disrupts the articulation of what you do and why your prospect should care must go.

Be fearless in your communication.

Do whatever it takes to be seen, heard and understood

By the person on the receiving end

Of your marketing

Cormac McCarthy, for example

Did not give a damn about punctuation

Discussing this with Oprah, he said:

There’s no reason to block a page up with marks if your writing is clear.

See if this helps:

So long as you’re offering value

With a free and generous heart

Say it

In whatever way you need to say it

So that your prospect feels like

You are talking to them

And them only.

I’m here,


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